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Innovating Better and Faster
Video

Innovating Better and Faster

Jeremy Gutsche’s Top Keynote on Innovation and Creativity

Trend Hunter, 2016

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Your “farmer” brain limits your “hunter” potential, according to innovation consultant Jeremy Gutsche. He advises tapping into your insatiable, curious self on your quest for innovation. Gutsche’s presentation technique is frenzied and full of jargon, and his enthusiasm and graphics tend to overshadow his clever, pragmatic content. Nevertheless, attentive listeners will glean shrewd, fresh insights into the innovation process. getAbstract recommends Gutsche’s report to creatives of all ilks who wish to maximize their big ideas.

Take-Aways

  • Many failed businesses fall prey to the “farmer” mind-set. They endeavor to repeat the actions that resulted in previous successful harvests rather than sowing the seeds of new opportunities. The farmer mind-set is “complacent, repetitive” and “protective.”
  • By contrast, Robert Lang, a NASA engineer with a love of origami, exhibits a “hunter” mind-set. He found new opportunities across numerous fields at the intersection of his work and his passion. Hunters are “insatiable, curious” and “willing to destroy.”
  • To escape the farmer mentality, be ready to adapt, take time to seek opportunities and seize them through action.

About the Speaker

Jeremy Gutsche is CEO of Trend Hunter, a website dedicated to identifying consumer trends.


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