Jay Steinfeld
Lead from the Core
The 4 Principles for Profit and Prosperity
BenBella, 2021
¿De qué se trata?
Marketer Jay Steinfeld’s garage gig became Blinds.com. Peek inside to see his lessons for entrepreneurs.
Recommendation
Jay Steinfeld, former Ernst & Young Entrepreneur of the Year, is the guerilla marketer whose garage start-up became Blinds.com. Home Depot eventually acquired Blinds, now the world’s leading online retailer of custom window coverings. Steinfeld teaches readers a lot about building a business. He offers numerous useful tips and explains his four core principles: “Evolve Continuously,” “Experiment Without Fear of Failure,” “Express Yourself” and “Enjoy the Ride.” Steinfeld credits these ideas with helping him overcome tragedy on his road to entrepreneurial stardom.
Summary
About the Author
Jay Steinfeld, founder and former CEO of Global Custom Commerce, serves on company boards and is a director of the public company Masonite. He teaches entrepreneurship at Rice University’s Jones Graduate School of Business.
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