Summary of Peak

How Great Companies Get Their Mojo from Maslow

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Also available in: Spanish

Peak book summary
Interacting with your company should not be a simple business transaction; make it into a peak experience.


8 Overall

9 Applicability

7 Innovation

8 Style


Chip Conley’s philosophy of business is also a practical guide to success. He shows you how to find self-actualization through helping others – in this case, by providing your employees, customers and investors with what he calls peak experiences. He uses an unusual framework for his recommendations about workplace culture: psychologist Abraham Maslow’s well-known “hierarchy of needs,” with self-actualization at the highest level. The book is nicely organized, with “peak prescriptions” and reading lists at the end of each chapter. getAbstract recommends it to managers and workers who need a boost.

In this summary, you will learn

  • How to apply psychologist Abraham Maslow’s “hierarchy of needs” to your company;
  • What “transformational pyramids” are and how to use them with employees, customers and investors;
  • How to map transformational pyramids onto the hierarchy of needs; and
  • How your company can provide peak experiences for employees, customers and investors.


Chip Conley Meets Abraham Maslow
Psychologist Abraham Maslow focused on psychological health rather than pathology. He believed all people must fulfill a series of graduated needs to reach their full potentials. Once you fulfill basic, physical needs, you desire higher-level satisfactions...
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About the Author

Chip Conley holds an M.B.A. from Stanford, has written two previous books, and is the founder of California’s largest consortium of boutique hotels, Joie de Vivre Hospitality.

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