Article
Marketing Science Is the Path to Profitability for Subscription Media
Boston Consulting Group,
2023
Recommendation
While subscription media companies have embraced a “growth at all costs” mindset in the past, those that want to survive amid heavy losses today must take a different approach. Fortunately, subscription media companies can benefit from the precision marketing approaches leveraged by digital natives and best-in-class companies with the right strategy, rigor and focus. Boston Consulting Group research reveals common mistakes subscription media companies are making, while providing insight into how to emulate the successes of those leading the pack.
Summary
About the Authors
Derek Rodenhausen, Giorgo Paizanis, Doug Shapiro, and Yazan Aljarrah are professionals with the Boston Consulting Group.
By the same authors
Learners who read this summary also read
Related Skills
AI Transformation
Transformación digital
Discover AI Use Cases
Impulse la mercadotecnia digital
Mejore la experiencia del cliente
Liderazgo ejecutivo
Lidere estratégicamente
Leverage AI for Marketing
Gestione las relaciones postventa
Perspectivas del mercado por industria
Mercadotecnia
Ventas
Strategize Digital Transformation
Promueva la orientación al cliente
Actores clave de los medios y el entretenimiento
Regulación de los medios y el entretenimiento
Build Digital Business Models
Aproveche la publicidad
Use AI for Campaign Personalization
Estudios de caso de los medios y el entretenimiento
Retenga a los clientes
Discover AI Use Cases in the Media and Entertainment Industry
Domine la mercadotecnia de contenidos
Mejores prácticas de los medios y el entretenimiento
El futuro de los medios y el entretenimiento
Desafíos de los medios y el entretenimiento
Industria de los medios y el entretenimiento
Comment on this summary