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The Inside Story of Instagram

Simon & Schuster, 2020 más...


Editorial Rating

9

Qualities

  • Background
  • Engaging
  • Insider's Take

Recommendation

Tech journalist Sarah Frier’s profile of Instagram reveals how its idealistic co-founders kept believing their app could improve the world, even as users posted drug deals and suicides. Facebook’s purchase of Instagram was a tech-sector game changer. But the greater Instagram’s success became, the more Mark Zuckerberg saw it as a rival. Years of infighting led the co-founders to depart. Their dream soured in the face of corporate battles and a dark online reality of illegal activity and fake information from fake accounts. 

Take-Aways

  • Instagram launched as an idealistic place to post beautiful photos.
  • Instagram became the number-one iPhone camera download.
  • Instagram’s success caught the attention of Twitter and Facebook.

About the Author

Bloomberg News reporter Sarah Frier has won numerous awards for her articles on the business processes and societal effects of Facebook, Instagram, Snapchat and Twitter.


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