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Real Leadership in a Crisis
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Real Leadership in a Crisis

Rebecca L. Ray
The Conference Board, 2022
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Shakespeare wrote, “Some are born great, some achieve greatness and some have greatness thrust upon them.” Ukrainian President Volodymyr Zelensky exemplifies the latter. The former comedian has risen to the dire occasion and effectively rallied his people and the world against the Russian invasion of his country. Rebecca L. Ray of The Conference Board finds that Zelensky’s actions exemplify, among many other things, a useful example of effective crisis management. She explains how CEOs can emulate Zelensky as they assemble their response to a crisis.

Summary

Ukrainian President Volodymyr Zelensky rallied opposition to the Russian invasion.

The Russian invasion of Ukraine evoked acts of bravery by both Ukraine and Russian citizens. The Ukrainian people united in standing up in arms against their aggressor as thousands of Russians took to the streets to protest the war, risking arrest. Ukrainian President Volodymyr Zelensky has been instrumental in rallying opposition to the Russian invasion by effectively communicating the Ukrainian people’s cause and leading his nation’s defense.

Addressing the Ukrainian people on social media, television and radio, Zelensky...

About the Author

Rebecca L. Ray is Executive Vice President, Human Capital, at The Conference Board. 

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