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Social Media Strategies for Investing
Book

Social Media Strategies for Investing

How Twitter and Crowdsourcing Tools Can Make You a Smarter Investor

Brian D. Egger
Platinum Press, 2014

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

One of the more important changes in investing is happening without the knowledge of many sophisticated investors. Social media, which some see as mostly founts of gossip and silly photos, are crucial sources of new investment information and insights into market sentiment. Wall Street analyst Brian D. Egger explains this emerging development, social media’s new role, and how the uninitiated can take advantage of social media websites and tools to become better-informed investors. He links the apparently innocuous social media moves of millions of people to specific trends that affect investors and explores the interconnectedness of almost everything in business today. getAbstract recommends Egger’s welcome personal-investing insights to traders and investors seeking a new research tool, to businesspeople investigating new avenues, and to anyone interested in media and business trends.

Take-Aways

  • Most investors don’t know that social media and the Internet affect finance.
  • Social media channels are legitimate investment research tools.
  • JCPenney marketers now use Twitter – not press releases – to announce new marketing campaigns and nonsenior executive appointments.

About the Author

BreakingCall founder and former adjunct professor at the Columbia Business School, Brian D. Egger is a six-time Wall Street Journal “Best on the Street” analyst.

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