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Speaking of India
Book

Speaking of India

Bridging the Communication Gap When Working with Indians

Craig Storti
Intercultural Press, 2007

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Craig Storti provides a straightforward, fact-based and eminently useful guide to culture and communication issues that complicate business between Westerners and Indians. Much of the literature on culture and business is vague and theoretical – so this book stands apart. The author targets the problems that are most likely to arise in commerce, offers detailed real-life examples and shows what practical solutions businesspeople can implement. He is evenhanded in his advice, offering tips to both Westerners and Indians. Most importantly, getAbstract finds that he is businesslike in his approach, focused, practical and realistic about what is achievable.

Take-Aways

  • Saving face is a high priority in Indian conversations. To save face, Indians will avoid saying no, delivering unwelcome news or offering negative feedback.
  • Indians may imply “no” by not answering a question, changing the subject, repeating the question, hesitating, or using vague, highly qualified affirmations.
  • Indian communication can be quite subtle; listen closely for what is not said.

About the Author

Craig Storti is founder of a Washington, D.C. training and consulting firm. He wrote three other books, including Figuring Foreigners Out.

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