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The Creative Shift

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The Creative Shift

How to Power Up Your Organization by Making Space for New Ideas

Basic Venture,

15 mins. de lectura
9 ideas fundamentales
Audio y Texto

¿De qué se trata?

Spark groundbreaking ideas by making creativity a structured part of your business operations.

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Editorial Rating

7

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  • Overview
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Recommendation

Creativity is too often stifled in today’s workplaces, caught between the demands of efficiency and the fear of risk. CEO of BBDO, Andrew Robertson, shares practical tools for knowing when and how to switch into “creative mode” — from building a “shared language” for innovation, to generating bold possibilities and nurturing positive team dynamics. Robertson emphasizes the importance of rewarding and protecting creative contributions while encouraging leaders and employees alike to venture into the world and forage for inspiration.

Summary

Creative companies enjoy superior business performance.

In times of volatility, businesses face both predictable challenges, such as market shifts due to the spread of new technologies, and unpredictable crises — for example, sudden funding losses or global shocks like pandemics. Nurturing organizational creativity helps leaders and teams generate solutions amid uncertainty, enabling companies to survive such disruptions and become more innovative.

While it’s true that many routine business practices can run counter to the mindset required for creativity to thrive, creativity itself doesn’t have to be chaotic. Indeed, creativity thrives when intentional structures and processes make space for exploration without sacrificing rigor.

Structured creativity supports innovation.

A “Creative Work Out” is an intensive two- or three-day session that generates bold, original ideas by pulling together a diverse mix of collaborators — experts and non-experts alike — and tasking them with solving a clearly defined problem. Teams research, refine the challenge into a precise question, and prepare prompts to spark thinking.

Hold sessions away from the office. ...

About the Author

Andrew Robertson is chairman of BBDO Worldwide.

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