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Mario Moussa, Derek Newberry and Greg Urban
The Culture Puzzle
Harnessing the Forces That Drive Your Organization’s Success
Berrett-Koehler, 2021
¿De qué se trata?
Use stories to explain how “we do things around here” and build the narrative of your corporate culture.
Recommendation
Mario Moussa, Derek Newberry and Greg Urban offer an entertaining and instructive look at the importance of organizational culture. They explain that people live in an ocean of inspiring, resonating stories. These tales provide collective insights that allow people to manage the present and plan for the future. This works for modern corporations as it did for communities in the past. The authors explain how to use stories as the building blocks for a narrative that helps employees navigate and contribute to your organization and its goals. They reveal how leaders can draw on shared stories to vividly demonstrate to their people how “we do things around here.”
Summary
About the Authors
Mario Moussa is the president of Moussa Consulting. Derek Newberry is an affiliated faculty member in the College of Liberal and Professional Studies at the University of Pennsylvania, where Greg Urban is the Arthur Hobson Quinn Professor of Anthropology. Moussa, Newberry and Madeline Boyer co-wrote Committed Teams: Three Steps to Inspiring Passion and Performance.
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