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The Currency of Trust
Video

The Currency of Trust



Editorial Rating

9

Qualities

  • Innovative
  • Well Structured
  • Engaging

Recommendation

Whether you trust someone or are trustworthy is subjective, but four objective qualities can identify people or organizations as being worthy of trust: their competence, consistency, empathy and lack of hypocrisy – how well their actions match their words. In this video, Oxford lecturer Rachel Botsman offers audience polls, film and a live experiment that present trust as currency. This monetization of trust explains why some companies may be profitable now, but face the danger that future customers won’t trust them enough to purchase or accept their product innovations.

Take-Aways

  • Trust is subjective and situational.
  • Think of trust as a currency more valuable than money.
  • When you understand the components of trust, you can become more trustworthy.

About the Speaker

Oxford University lecturer Rachel Botsman studies personal and corporate ideas of trust. Wired magazine named her recent book, Who Can You Trust? one of the best books of the year.


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