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The Customer-Driven Culture: A Microsoft Story
Book

The Customer-Driven Culture: A Microsoft Story

Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

O'Reilly, 2020 más...


Editorial Rating

9

Qualities

  • Applicable
  • Well Structured
  • Insider's Take

Recommendation

When Satya Nadella took over as CEO of Microsoft in 2014, he drove change throughout the giant software company. Using a customer-centric focus, Nadella transformed Microsoft’s corporate culture. Travis Lowdermilk and Monty Hammontree, two Microsoft user-experience (UX) experts, walk you through Microsoft’s culture-change program. The authors explain how your firm can use similar programs to revolutionize your corporate culture to benefit your customers, your employees and your bottom line. 

Take-Aways

  • Microsoft’s third CEO, Satya Nadella, transformed the company by obsessing about customer needs.
  • The company generated customer empathy worldwide, scaling it up to 100,000+ employees.
  • Transforming a corporate culture requires “awareness, curiosity and courage.”

About the Authors

Travis Lowdermilk is a Microsoft UX (user-experience) researcher and designer. Monty Hammontree is the principal director of User Experience Research for Microsoft’s developer tools and platforms division.


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