The Entrepreneurial Attitude
Lessons from Junior Achievement’s 100 Years of Developing Young Entrepreneurs
¿De qué se trata?
Entrepreneurship expert Larry C. Farrell draws lessons from successful Junior Achievement grads.
Larry C. Farrell, a longtime advocate of Junior Achievement (JA) and founder of The Farrell Company, a global entrepreneur-training firm, compiled JA’s best lessons to celebrate the organization’s 100th anniversary. He is meticulous and thorough as he outlines JA’s “musts” for budding entrepreneurs and newly minted innovators. Farrell inserts historical insights from renowned corporate leaders and testimonials from former JA participants who are now outstanding executives. He illustrates his entrepreneurship principles with graphs that demonstrate important points. This heartfelt overview of the benefits of Junior Achievement will bring a smile to past, present and aspiring participants.
About the Author
Larry C. Farrell is the author of three other books on entrepreneurship and founder of The Farrell Company, a global research and entrepreneurship teaching company with a presence in 40 countries.
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