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The Future of Global Retail
Book

The Future of Global Retail

Learning from China’s Retail Revolution

Yunfei Feng, Winter Nie, James Wang and Mark Greeven
Routledge, 2021

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Editorial Rating

8

Qualities

  • Analytical
  • Background
  • For Experts

Recommendation

E-commerce has evolved in China, giving birth to an emergent new retail market. Lessons abound in the complex and entrepreneurial ways that Chinese companies responded to challenges, such as COVID-19, with innovation and customer centricity, say writers Winter Nie, Mark J. Greeven, Yunfei Feng and James Wang. Showing optimism for growth in this new market, the authors urge global business leaders to seize opportunities for disruption.

Take-Aways

  • China’s “new retail” business leaders disrupt the status quo and embrace innovation.
  • Entrepreneurs taking strategic risks drove China’s e-commerce boom.
  • Diverse express delivery approaches support China’s e-commerce market growth.

About the Authors

Winter Nie is a leadership and organizational change professor at Switzerland’s IMD Business School, where Mark J. Greeven is an innovation and strategy professor and Yunfei Feng is a researcher. Economist James Wang is a professor of finance at Hong Kong’s City University and an economist.

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