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David Andrusia
The Perfect Pitch
How to Sell Yourself for Today's Job Market
Warner Books, 1997
¿De qué se trata?
Whether you're selling a product, a service, an idea or yourself, there's one thing you can't do without: The Perfect Pitch.
Recommendation
David Andrusia draws on his varied experiences - in marketing, as an executive, and as a career consultant - to teach you to create and deliver the perfect pitch, in person or on paper. Cleverly and clearly written, this book provides plenty of winning pitches from real-life employees and prospective employees. It includes ample insights into getting your next job, winning a promotion, or obtaining approval for your idea. It shows you how to get what you want by meeting the needs of those hearing your pitch. getAbstract highly recommends this book to people in business at every level. After all, everybody has to pitch something to someone nearly every day.
Summary
About the Author
David Andrusia is a career consultant who has held executive posts at Revlon, Swatch USA, and New Line Cinema, where he was head of marketing for the home video group. A graduate of Columbia University and the Sorbonne, he earned his master’s degree at the Annenberg School of Communication at the University of Pennsylvania, and studied marketing at the Wharton School. He now helps his clients "get the jobs of their dreams." He lives in Los Angeles and New York.
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