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Scott M. Davis

9 Livre

Leçons des titans de l’industrie américaine

Ce que les entreprises de la nouvelle économie peuvent apprendre des géants industriels pour s’assurer un succès durable
Scott M. Davis et al.
McGraw-Hill, 2020
9 Book

Lessons from the Titans

What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
Scott M. Davis et al.
McGraw-Hill, 2020
7 Book

The Shift

The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
Scott M. Davis
Jossey-Bass, 2009
8 Book

Brand Asset Management

Driving Profitable Growth Through Your Brands
Scott M. Davis
Jossey-Bass, 2000