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David Ratajczak

Summaries

How CMOs Are Succeeding with Generative AI
Article

David Ratajczak et al.

How CMOs Are Succeeding with Generative AI
Don’t Cut Your Brand-Marketing Budget. Rethink It.
Article

David Ratajczak et al.

Don’t Cut Your Brand-Marketing Budget. Rethink It.
The Human-Tech Equation for Improving Marketing ROI
Article

David Galley et al.

The Human-Tech Equation for Improving Marketing ROI
B2B Marketing in a World Without Cookies
Article

Peter Dewey et al.

B2B Marketing in a World Without Cookies
How Nimble CMOs Invest Their Marketing Budgets
Article

Jessica Apotheker et al.

How Nimble CMOs Invest Their Marketing Budgets