Jack Trout et Al Ries
Comment être vu et entendu dans un marché encombré
Jack Trout et Steve Rivkin
Le marketing à l’ère de la concurrence, du changement et de la crise
Jack Trout and Steve Rivkin
Marketing in an Era of Competition, Change, and Crisis
Al Ries and Jack Trout
Jack Trout
Capturing Mindshare, Conquering Markets
Lessons Learned the Hard Way
A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Al Ries
How to Be Seen and Heard in the Overcrowded Marketplace
Survival in Our Era of Killer Competition
Steve Rivkin and Jack Trout
The Latest on the World's #1 Business Strategy
Couldn't load component 'GaTopLayer'.
