Givaudan Schweiz AG

Jack Trout

9 Livre

Le positionnement : La conquête de l’esprit
Comment être vu et entendu dans un marché encombré
Jack Trout et Al Ries
McGraw-Hill, 2001
6 Livre

Le repositionnement stratégique
Le marketing à l’ère de la concurrence, du changement et de la crise
Jack Trout et Steve Rivkin
McGraw-Hill, 2009
6 Book

Repositioning
Marketing in an Era of Competition, Change, and Crisis
Jack Trout and Steve Rivkin
McGraw-Hill, 2009
8 Book

In Search of the Obvious
The Antidote for Today's Marketing Mess
Jack Trout
Wiley, 2008
8 Book

The 22 Immutable Laws of Marketing
Al Ries and Jack Trout
Profile Books, 1994
8 Book

Trout on Strategy
Capturing Mindshare, Conquering Markets
Jack Trout
McGraw-Hill, 2004
5 Book

A Genie's Wisdom
A Fable of How a CEO Learned to be a Marketing Genius
Jack Trout
Wiley, 2003
9 Book

Big Brands, Big Trouble
Lessons Learned the Hard Way
Jack Trout
Wiley, 2001
8 Book

The Power of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Steve Rivkin
McGraw-Hill, 1999
9 Book

Positioning: The Battle For Your Mind
How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout and Al Ries
McGraw-Hill, 2001
9 Book

Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
8 Book

The New Positioning
The Latest on the World's #1 Business Strategy
Steve Rivkin and Jack Trout
McGraw-Hill, 1996