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W. Chan Kim

Summaries

Nondisruptive Creation
Article

W. Chan Kim and Renée Mauborgne

Nondisruptive Creation

Rethinking Innovation and Growth
Stratégie Océan Bleu
Livre

W. Chan Kim et Renée Mauborgne

Stratégie Océan Bleu

Comment créer de nouveaux espaces stratégiques
Blue Ocean Strategy
Review

W. Chan Kim and Renée Mauborgne

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant