getAbstract Marketing

Daniel C. Esty

10 Livre

Transformer l’or vert en or jaune
Comment les entreprises performantes exploitent la stratégie environnementale
Daniel C. Esty et Andrew S. Winston
Wiley, 2006
10 Book

Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Daniel C. Esty and Andrew S. Winston
Yale UP, 2006