IBM Press篇摘要

Kevin Maney et al.

The Ideas that Shaped a Century and a Company

James Mathewson et al.

Targeting Web Audiences with Relevant Content

Mary Ann Bopp et al.

Lessons and Approaches from IBM

John Lamb

How Companies Can Make a Difference for the Environment

Sandy Carter

How to Use ANGELS to Energize Your Market

Maria Azua

Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

Sara J. Moulton Reger

Insights from IBM's Tangible Culture Approach

Mike Moran

How the Web Changes the Old Marketing Rules