Recommendation
Rapid technological advancements are quickly reshaping the landscape of digital marketing as it becomes increasingly AI-driven. Boston Consulting Group offers insights from research undertaken in collaboration with Google, revealing how these shifts are affecting the markers of digital maturity for companies globally and across industries. Their white paper recommends next steps for brands at each level of maturity.
Summary
About the Authors
Paola Francesca Scarpa, Henry Leon, and Javier Pérez Moiño are professionals with Boston Consulting Group.
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Related Skills
Transformation numérique
Marketing
Stratégiser la transformation numérique
Transformation par l'IA
Évaluer la maturité numérique
Découvrez les fournisseurs d'IA pour le marketing
Utilisez l'IA pour la personnalisation des campagnes
Piloter le marketing numérique
Utilisez l'IA pour l'analyse marketing
Exploiter l'IA pour le marketing
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