Recommendation
Rapid technological advancements are quickly reshaping the landscape of digital marketing as it becomes increasingly AI-driven. Boston Consulting Group offers insights from research undertaken in collaboration with Google, revealing how these shifts are affecting the markers of digital maturity for companies globally and across industries. Their white paper recommends next steps for brands at each level of maturity.
Summary
About the Authors
Paola Francesca Scarpa, Henry Leon, and Javier Pérez Moiño are professionals with Boston Consulting Group.
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Communiquer efficacement
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Création d’entreprise
Direction exécutive
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Leadership
Leverage AI for HR
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Management
Perspectives de marché par secteur
Production et logistique
Vente
Compétences relationnelles
Strategize Digital Transformation
Understand AI
Use AI for Production & Supply Chain
Compétences professionnelles
Secteur du commerce de détail
Enable Digital Organization
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Communiquer numériquement
Guide Teams Through AI Transition
Discover Latest AI Advances
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Execute Digital Operations
Set AI Vision & Strategy
Maîtriser la stratégie marketing
Use AI for Learning & Development
Leverage AI for Business Strategy
Use AI for Data Analysis
Measure AI Business Impact
Discover AI Vendors for Customer Experience
Use AI for Prospecting
Plan AI Workforce Transformation
Drive AI Transformation
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Leverage AI for Leadership
Renforcer sa culture numérique
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Understand AI Impact on Business and Economy
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Use AI to Generate Marketing Content
Leverage AI for Sales
Use AI with Company Knowledge
Define Digital Strategy
Build Digital Business Models
Use AI for Customer Journey Mapping
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Maîtriser le content marketing
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Assess Digital Maturity
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AI Transformation
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