Ignorer la navigation
Cascades
Book

Cascades

How to Create a Movement that Drives Transformational Change

McGraw-Hill, 2019 plus...


Editorial Rating

8

Qualities

  • Analytical
  • Well Structured
  • Concrete Examples

Recommendation

Rev. Martin Luther King Jr. couldn’t have achieved all he did in the fight for civil rights without the activists who joined his “cascading movement.” Innovation adviser Greg Satell uses this example and many others to glean six principles central to transformational change due to social, political, military and corporate uprisings. Movements start with a concrete “keystone change” that mobilizes the masses nonviolently. This well-referenced report offers fascinating new and historic examples. Read deeply: The examples sometimes dilute Satell’s bold, pivotal messages about networks, allies and cascades.

Take-Aways

  • A “cascade” is a movement that scales and gains support from many small-group networks. Cascading movements succeed based on six principles.
  • One: Start your cascading movement by “identifying a keystone change” that powerfully brings diverse groups of people together.
  • Two: When making a plan to involve masses of followers, consider your “Spectrum of Allies” and your “Pillars of Support.”

About the Author

Writer, speaker and innovation adviser Greg Satell specializes in transformational change. He is also the author of Mapping Innovation.