The scariest thing about a crisis is that it’s probably only a matter of time before you’ll be in the middle of one. If you’re not ready, writes Edward Segal, then it’s too late. Fortunately, he offers a sound game plan for dealing with disasters and preventing problems from becoming unmanageable. His stories illustrate how well or poorly individuals and companies have handled challenging situations. Preparation is the bottom line. Pretending you are immune to a crisis or failing to have a crisis management plan can be catastrophic. Leaders need this book, especially if they believe as Segal does that the next crisis isn’t a matter of if, but when.
Avoiding crisis assessment and preparation invites calamity.
Crises are unpredictable and can affect any person or any organization. Depending on the circumstances or severity, a crisis can destroy your company’s value and reputation, jeopardize its stability or expose you to legal liability – thereby ruining your life and the lives of your employees.
You may require assistance from law enforcement personnel, attorneys, public relations specialists and/0r financial consultants. Crises can arise from sexual harassment allegations, unethical and illegal behavior, discrimination, financial malfeasance, natural disasters and/or scandalous personal attacks.
Following these 10 “R” rules can help you prepare for any crisis:
- “Risk” – Determine the factors that could trigger a crisis. A plane crash is an industry-specific threat, while other problems, such as theft or sexual harassment, can affect any business.
- “Reduce” – Take preemptive steps to limit your risk exposure. For example, a sensible accounting system helps thwart theft or forgery.
Crisis management and public relations expert Edward Segal helps organizations get through disasters and emergencies. A contributor to Forbes, he has provided PR for more than 500 organizations and is a former columnist for The Wall Street Journal’s StartUpJournal.com.