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Digital You
Book

Digital You

Real Personal Branding in the Virtual Age

ATD, 2019 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Engaging

Recommendation

William Arruda observes that many professionals attempt to promote themselves online without first defining their personal brand and what that brand represents. As a result, many digital profiles are inconsistent and offer unclear messages. Instead, he says you must spend time discovering the “Real You” by exploring your passions, values and goals before posting your profile online. Arruda offers practical advice to companies and employees for creating a personal brand and showcasing it for the digital age.

Take-Aways

  • Personal branding makes a difference in today’s digital economy.
  • Stage one: Explore and refine the “Real You.”
  • Stage two: Convert the Real You into the “Digital You.”

About the Author

Best-selling author William Arruda is a motivational speaker and authority on personal branding. 


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