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How the World Sees You
Book

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

HarperBusiness, 2014 plus...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Shakespeare’s Hamlet offered this sage counsel: “Know thyself and to thine self be true.” If you don’t understand what makes you uniquely you – if you don’t know yourself – how can others perceive what you offer? For professionals and companies, being the distinctive exception means delivering increased, genuine value to your clients or customers. Branding expert Sally Hogshead shows you how to learn who you are and how the world sees you. She helps you identify your specific, powerful “Fascination Advantages” – your most effective personality traits – and explains how best to present yourself to others based on those advantages. While this level of self-inspection and self-promotion may seem a little over the top, the tools Hogshead offers are very useful, including a code that provides a free Fascination Advantage assessment. getAbstract recommends her self-appraisal strategies to readers who want to identify and leverage their personal strengths.

Take-Aways

  • “Distraction, competition and commoditization” make it difficult for people to attract positive attention.
  • You could be one of the best in the world at what you do, but it won’t make any difference if people can’t separate you from the background noise.
  • Learn to be who you are. Being “100% yourself” is better than being “100% perfect.”

About the Author

Sally Hogshead is CEO and founder of How to Fascinate.com, a consultancy and website aligned with this New York Times and Wall Street Journal bestseller. For your sample test, go to: howtofascinate.com/YOU.


Comment on this summary or Démarrer une discussion

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    L. G. 4 years ago
    Very well authored, anyone at any level can relate and draw what he/she is for work further. Highly recommend. :)
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    A. A. 6 years ago
    Life is too short to master all skills . Best to focus on those that you are naturally good with or enjoy.
  • Avatar
    S. P. 9 years ago
    Can't do any harm!

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