Book
Influence at Work
Capture attention, connect with others, convince people to act
Recommendation
In this compelling guide, Steve J. Martin unpacks the science of influence, offering proven strategies to capture attention, forge authentic connections, and motivate others to take meaningful actions. Drawing on decades of research and real-world examples, Martin reveals how small changes in your approach can lead to big results in work and life. Whether you want to win over colleagues, inspire your team, or strengthen personal relationships, Martin provides practical tools to help you ethically and effectively influence others.
Summary
About the Author
CEO of Influence at Work (UK) Steve J. Martin is a Royal Society-nominated author in the field of influence and persuasion science.
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Développer son intelligence émotionnelle
Construire et entretenir le bien-être
Communiquer efficacement
Direction exécutive
Ressources Humaines
S’auto-diriger
Leadership
Gérer la rémunération
Marketing
Savoir collaborer
Maîtriser le content marketing
Développer ses compétences interpersonnelles
Développement personnel
Compétences relationnelles
Comprendre le comportement des consommateurs
Understand Economics
Compétences professionnelles
Comprendre les émotions
Oser se montrer vulnérable
Impulser le changement en douceur
Utiliser le marketing multisensoriel
Économie comportementale
Persuader efficacement
Concevoir des programmes d'incitation
Exercer une influence
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