Ignorer la navigation
Making It Easier to Manage and Scale Digital Projects
Article

Making It Easier to Manage and Scale Digital Projects



Editorial Rating

7

getAbstract Rating

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

The digital revolution has opened a world of new opportunities for companies to engage with and serve their customers. But how can companies make sure they and their customers are getting the most out of new digital projects? Patricia J. Guinan, Salvatore Parise and Robert Maguire have surveyed over 100 companies to determine the most successful approaches to implementing digital projects. They have summarized their findings in an article for MIT Sloan Management Review, using concrete examples from the global pharmaceutical company Johnson & Johnson to illustrate best practices. If you’re a business leader seeking to optimize your digital transformation process, you’ll benefit from the authors’ insights.

Summary

Organizations manage digital projects most effectively by implementing a process that adheres to three steps: prototype, pivot and pitch.

Managing digital projects, such as e-commerce websites and mobile apps, requires an agile, cross-functional approach. This differs from old-school, linear product development processes where each department works on its own.

The successful implementation of digital solutions requires teams to test continually and adjust their assumptions related to the needs of customers and other stakeholders, and to convincingly articulate their findings to management for implementation. This system of prototyping, pivoting and pitching allows organizations to scale digital projects most effectively. Examples from pharmaceutical giant Johnson & Johnson (J...

About the Authors

Patricia J. Guinan and Salvatore Parise teach technology, operations and information management at Babson College. Robert Maguire is a specialist in rapid value realization at Johnson & Johnson in New Brunswick, New Jersey.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Développer son intelligence émotionnelle
Développer son organisation
Drive AI Transformation
Drive Team Performance
Création d’entreprise
Direction exécutive
Innover stratégiquement
Diriger la planification opérationnelle
Leadership
Leverage AI for Product Development
Prendre de bonnes décisions
Gérer des équipes et des départements
Savoir collaborer
Développement personnel
Planifier stratégiquement
Compétences relationnelles
Compétences professionnelles
Drive AI Adoption in Teams
Affecter les ressources
Management
Planifier et exécuter des projets
Résoudre les problèmes
Encourager la collaboration interfonctionnelle
Changer de perspective
Créer une adéquation produit-marché
Améliorer l'agilité de l'équipe
Strategize Digital Transformation
Prototyper et tester les idées
Miser sur l'ambidextrie organisationnelle
Gérer l'innovation produit
Promouvoir la créativité
Define Digital Strategy
Piloter la gestion de projet
Appliquer la méthode Scrum
Build Digital Culture
Transformation numérique
Encourager l'expérimentation
Développer sa créativité
Utiliser le Lean Startup
Structurer l'innovation
Strengthen Team Collaboration
Promouvoir une culture de l'innovation
Générer des idées
Remettre en question les hypothèses
Execute Digital Operations
Mettre en place la méthode agile
Use AI for Prototyping
Penser autrement
Enable Digital Organization
Innovation
Faciliter le brainstorming de groupe
Concevoir des produits innovants
Collaborer avec créativité
Piloter le développement produit
Utiliser le Design Thinking