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Personal Branding For Dummies
Book

Personal Branding For Dummies

Wiley, 2014 plus...


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Personal branding can elevate your career, improve self-confidence and help you leave a memorable first impression. This concise and simple guide will take you through how to build, launch and grow a brand that reflects your authentic self, while showcasing your expertise. Branding strategist Susan Chritton teaches you how to connect with your target audience, the dos and don’ts of social media, and how to build a successful network of trusted references. Chritton maintains that you need a strong personal brand to stand out and get ahead.

Take-Aways

  • Personal branding creates trust and connects you to loyal customers.
  • Build a brand around your personal strengths and skills, and identify your target market.
  • Craft a “personal brand profile” and plan your approach for sharing it with others.

About the Author

Susan Chritton  is a master personal brand strategist, an executive career coach and a master career counselor.


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