Ignorer la navigation
Storytelling With Data
Book

Storytelling With Data

Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level

Springer Gabler, 2022 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Raw data itself means little, explains communications industry expert Hans-Wilhelm Eckert. But modern-day oracles know how to interpret data, using it to create powerful narratives that influence human behavior and entire economies. People have been telling stories for millennia, he says; nowadays, they do so with the aid of machines, ushering in complex new opportunities and challenges for storytellers. Gain insights into a range of related topics, such as how to design data visualizations and ways to mitigate bias, while enhancing your understanding of the role Big Data plays in storytelling today.

Take-Aways

  • Those who tell powerful stories with data are today’s oracles.
  • Stories use pattern recognition to give meaning to data.
  • Multiple, competing narratives exist within echo chambers in the Digital Age.

About the Author

Hans-Wilhelm Eckert is owner of the consultancy group Momentum Communication and works as a press officer, journalist, consultant, and marketing and investor relations manager.