Ignorer la navigation
Subscribed
Book

Subscribed

Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Portfolio, 2018 plus...


Editorial Rating

8

Qualities

  • Overview
  • Concrete Examples
  • Insider's Take

Recommendation

Business is no longer linear and product-based. It’s nimble, customer-centric and service-based. Its fuel is subscribers. Tien Tzuo, co-founder of the subscription management software company Zuora, and Gabe Weisert of Subscribed magazine cover this sweeping change and how it affects each sector. Their overview includes specifics on what firms must change to adopt a subscriber model. Those changes are exactly the problems Tzuo’s business solves, so the book is also his calling card. It’s also useful for leaders wondering how to transform their firms to take advantage of the subscription economy.

Take-Aways

  • The few companies that have remained on the S&P 500 list since 1955 have transformed their businesses with digital services.
  • The secret of their success is putting customers first.
  • Digital services are transforming every business sector.

About the Authors

Tien Tzuo is co-founder and CEO of the subscription management software company Zuora, which helps companies make the transition into becoming subscription service-based businesses. Gabe Weisert is managing editor at Zuora.