Ignorer la navigation
The 4 Lenses of Innovation
Book

The 4 Lenses of Innovation

A Power Tool for Creative Thinking

Wiley, 2015 plus...


Editorial Rating

9

Qualities

  • Applicable

Recommendation

Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations and photographs, with numerous pages tinted different shades to suggest that you can change how you see even ordinary things. Gibson proposes a system of innovation that incorporates various models of the human brain. He provides a broadly applicable set of tools to help you innovate by using four points of view or lenses: “challenging orthodoxies,” “harnessing trends,” “leveraging resources” and “understanding needs.” His examples are numerous and vivid. The clear style and jazzy – though sometimes a bit busy – design elements make Gibson’s ideas easy to apply. getAbstract recommends his guidebook to those seeking a boost in their creativity and ability to innovate, and to readers looking for tools to share with their entire organization.

Take-Aways

  • Before the Renaissance, people attributed creative genius to divine forces outside the human domain. The Renaissance embraced the power of the individual mind.
  • Patterns organize your understanding of the world. They can also limit your thinking.
  • Anyone can produce new ideas by using the “four lenses of innovation.”

About the Author

Rowan Gibson, co-founder of InnovationExcellence.com, also wrote Innovation to the Core.


Comment on this summary or Démarrer une discussion

  • Avatar
  • Avatar
    J. M. 5 months ago
    Great
  • Avatar
    A. M. 4 years ago
    It’s great!
  • Avatar
    Y. E. 6 years ago
    Excelente lectura, nuevas perspectivas para la innovación��