Skip navigation
The Carrot Principle
Book

The Carrot Principle

How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance

Free Press, 2007 more...

Buy the book


Editorial Rating

8

getAbstract Rating

  • Innovative
  • Applicable
  • Eye Opening

Recommendation

Judging by the results of two recent polls, business owners, executives and managers have plenty of worries. Roughly three-quarters of the U.S. workforce is actively seeking other employment and 85% of the world's employees are not motivated enough to put in extra effort at work. Loyalty and job satisfaction are clearly problems. But Adrian Gostick and Chester Elton strongly believe they have the solution. In analyzing the results of a groundbreaking 10-year study, the authors conclude that employee recognition is the key to boosting staff morale and involvement. Their book explains why managers who are strong in four basic categories – "goal setting, communication, trust and accountability" – invariably have happier employees and get better business results. The authors support their theory with first-hand accounts from a variety of workers and organizations. The book even includes a chapter with 125 really cool recognition ideas. getAbstract believes this book should vault to the top of any manager's must-read list, especially if you find it hard to give praise where praise is due. Highly recommended.

Summary

Kick It Up a Notch

The business world has plenty of terrific leaders and managers. They respect their employees, strive for fairness, and attempt to create meaningful and trusting relationships. They attend every seminar, and read all the latest books on management theory and practice. They are very good at their jobs. But unless they add the special missing ingredient – "purpose-based recognition," like a juicy carrot on a stick – they won't be great leaders.

A pivotal 10-year study by The Jackson Organization, based in Laurel, Maryland, plus 200,000 interviews with managers and employees worldwide, revealed that:

  • An indisputable correlation exists between companies that acknowledge excellence and bottom-line financial results.
  • Workplaces where employees are recognized for their contributions also rank high for "customer satisfaction, employee satisfaction and retention."
  • Nearly 95% of employees who report being happiest say that their managers excel at giving recognition.

Recognition, in fact, is so vital that nearly 80% of employees who quit their jobs do so mainly because of a lack of appreciation. In many instances, ...

About the Authors

Consultants Adrian Gostick and Chester Elton are co-authors of The 24-Carrot Manager and A Carrot a Day. Gostick leads a corporate recognition training and publishing practice. Elton is a frequent lecturer who works with Fortune 100 clients.


Comment on this summary

More on this topic

Related Skills

Développer sa créativité
Développer son intelligence émotionnelle
Communiquer efficacement
Develop Team Members
Transformation numérique
Enhance Cybersecurity
Ressources Humaines
Innovation
Diriger de façon éthique
Diriger stratégiquement
S’auto-diriger
Bien vivre
Gérer la communication de l'entreprise
Manage Learning and Development
Gérer les performances
Gérer la rémunération
Gérer des équipes et des départements
Management
Marketing
Savoir collaborer
Développement personnel
Planifier et élaborer des stratégies de vente
Promouvoir la diversité, l'équité et l'inclusion
Vente
Strengthen Team Collaboration
Comprendre les organisations
Compétences professionnelles
Faciliter le brainstorming de groupe
Manage People and Talent
Direction exécutive
S’adapter à la culture d’entreprise
Construire une culture inclusive
Encourager l'expérimentation
Promouvoir une culture de l'innovation
Fixer des objectifs d'équipe
Savoir coacher
Concevoir des programmes d'incitation
Développer ses compétences interpersonnelles
Pratiquer le Servant Leadership
S’adapter à la politique de l’entreprise
Renforcer la cohésion de l'équipe
Encourager l'appropriation chez les autres
Build Security Culture
Gérer l'impact de son leadership
Assurer le mentorat des employés
Communiquer l'objectif de l'entreprise
Drive Team Performance
Renforcer la sécurité psychologique
Créer un sentiment d'appartenance
Comprendre les comportements humains
Responsabiliser ses équipes
Gérer les relations avec les employés
Promouvoir la créativité
Compétences relationnelles
Comprendre la culture d'entreprise
Améliorer l'expérience de ses employés
Promouvoir une culture de l'apprentissage
Faire preuve d’empathie et de compassion
Garantir le bien-être de ses employés
Faire preuve d'humilité
Promouvoir une communication ouverte
Communiquer stratégiquement
Leadership
Oser se montrer vulnérable
Trouver du sens
Déléguer efficacement
Pratiquer la gratitude
Comprendre la motivation
Susciter la confiance
Gérer les équipes de vente
Renforcer l'orientation client
Définir les valeurs fondamentales
Foster Team Culture
Faire preuve d’authenticité
Façonner la culture d'entreprise
Motiver son équipe
Practice Transformational Leadership
Récompenser les contributions des employés