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The Curiosity Muscle
Book

The Curiosity Muscle

How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth

Diana Kander, 2018 plus...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Engaging

Recommendation

Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement.

Take-Aways

  • Success opens the door to unexpected pitfalls.
  • Cutting costs won’t solve revenue woes, and “innovation theater” doesn’t generate increased value for your customers or company.
  • “Vanity metrics” won’t help you accurately gauge company performance.

About the Authors

Diana Kander is a New York Times best-selling author, entrepreneur and innovation consultant. Andy Fromm is chairman and CEO of Service Management Group (SMG).


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