The Geek Way
The Radical Mindset that Drives Extraordinary Results
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Industrial-era giants like Sears, Kodak, and Polaroid all filed for bankruptcy in the 21st century, while Amazon, Netflix, and HubSpot flourished. In The Geek Way, MIT research scientist Andrew McAfee explores the reasons behind these contrasting outcomes. Drawing from cultural evolution and applying its principles to modern business, McAfee argues that group norms shape behavior more than individual beliefs, and that “geek norms” drive success: “science, ownership, speed, and openness.” While it is challenging to adopt these norms, they are essential to thriving in an ever-changing world.
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About the Author
MIT Initiative on the Digital Economy co-founder Andrew McAfee is the MIT Sloan School of Management’s principal research scientist.
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