The Generation Myth

Eschew Clichés  

Author Bobby Duffy, an expert on public policy, delivers a persuasive, rigorous, witty case against stereotypes and tired assumptions about generational differences. In this engaging, thought-provoking book, he deciphers social divisions and cultural change for managers, marketers, academics, and anyone who resists cliches. Duffy is also the author of Why We’re Wrong About Nearly Everything and The Perils of Perception. 

To help you understand the effects of generational differences, Duffy urges you to consider people’s mindsets and behaviors in the context of their stage of life and the major events they’ve experienced. He maintains that past generations and today’s youth resemble each other more than they differ.