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The Membership Economy
Book

The Membership Economy

Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

McGraw-Hill, 2015 plus...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Digital connectivity, communication technology and cheap cloud storage pave the way for an evolved business model that Silicon Valley consultant Robbie Kellman Baxter calls the “Membership Economy.” Some businesses, such as SurveyMonkey or Match.com, are entirely subscription-based. Others incorporate membership options and principles into existing structures. Membership organizations, like Netflix and Spotify, build ongoing, mutually beneficial relationships with members. getAbstract – a membership organization itself – recommends this well-researched, organized primer to students and leaders curious about the benefits and drawbacks of this business model.

Take-Aways

  • A customer-centric company that develops ongoing, formal relationships with customers is a membership organization.
  • Online access and cheap data storage feed the “membership economy.”
  • The “sharing economy,” typified by Airbnb, is an offshoot of the membership economy.

About the Author

Robbie Kellman Baxter founded the Silicon Valley consultancy Peninsula Strategies LLC; its clients include Netflix, SurveyMonkey and Yahoo.


Comment on this summary or Démarrer une discussion

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    R. G. 8 years ago
    It is the direction of very successful companies and this strategy could be applied in a variety of business applications
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      4 years ago
      Thanks Robert!
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    S. N. 9 years ago
    Really enjoyed his great book on the value of membership and how to truly drive value from members, rather than being focused on the process of extracting revenue from customers. The key factor for me was finding your super users and developing your community. Also, the focus on the members you have today and providing them the platform to grow your community.
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      4 years ago
      Thanks Scott. I'm so glad you enjoyed the book. Please LMK what you think of the new one, THE FOREVER TRANSACTION too!

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