The New Rules of Influence
Book

The New Rules of Influence

How to Authentically Build Trust, Drive Change, and Make an Impact

Lida Citroën
Berrett-Koehler, 2024
Buy the book

Read, Listen, or Discuss

Amazon Kindle  Discuss
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

9

getAbstract Rating

  • Applicable
  • Well Structured
  • Engaging

Recommendation

Modern leaders need to be trustworthy change agents who make a positive impact on those they lead. You may think that’s Leadership 101, but in today’s world of change and uncertainty, leaders face new challenges and need fresh leadership guidelines. To respond to that need, personal branding expert Lida Citroën provides an empowering framework that will enable even the most perplexed leaders to become more effective and generate lasting influence.

Summary

Follow newer, better rules of engagement.   

In business and elsewhere, the conventional rules and approaches that worked in the past won’t work today or in the future. Businesspeople, particularly leaders, need new rules of engagement – new standards for exercising authority and influence while also sharing their “humanity and vulnerability.”

Influencing others is a required skill for exercising inspirational leadership. To build this skill, embrace the new rules of leadership. Set out to earn your employees’ loyalty, drive peak performance, move resolutely into the future, and discover your best self.

Be courageous and bold. 

Courage is not a quality that magically appears without a summons and takes over to inspire you and supercharge your life. You must seek and develop your courage and be ready to wear it like impenetrable armor.

Striving to be brave begins with taking bold and sometimes even scary risks. When your inner voice tells you to hold back, find a way to leap forward. Say what you believe and live your beliefs. As a person of courage, you...

About the Author

Lida Citroën, a personal branding and reputation management consultant, also wrote Control the Narrative: The Executive’s Guide to Building, Pivoting, and Repairing Your Reputation.   

Comment on this summary

More on this topic

By the same author

Control the Narrative
Book

Lida Citroën

Control the Narrative

The Executive's Guide to Building, Pivoting and Repairing Your Reputation
How to Take Control of Your Job Search & Career After Military Duty
Video

Lida Citroën

How to Take Control of Your Job Search & Career After Military Duty

    Learners who read this summary also read

    A Leader's Legacy
    Book

    James M. Kouzes and Barry Z. Posner

    A Leader's Legacy
    Becoming a Person of Influence
    Book

    John C. Maxwell

    Becoming a Person of Influence

    How to Positively Impact the Lives of Others
    Leadership U
    Book

    Gary Burnison

    Leadership U

    Accelerating Through the Crisis Curve
    Leadership Unchained
    Book

    Sara Canaday

    Leadership Unchained

    Defy Conventional Wisdom for Breakthrough Performance
    Building Influence in the Workplace
    Book

    Aryanne Oade

    Building Influence in the Workplace

    How to Gain and Retain Influence at Work
    The Language of Leadership
    Book

    Joel Schwartzberg

    The Language of Leadership

    How to Engage and Inspire Your Team

      Related Skills

      Compétences relationnelles
      Développer ses compétences interpersonnelles
      Carrière
      Communiquer efficacement
      Promouvoir une culture de l'innovation
      Favoriser la culture d'équipe
      Générer et qualifier des prospects
      Ressources Humaines
      Innovation
      Diriger de façon éthique
      S’auto-diriger
      Leadership
      Marketing
      Maîtriser le content marketing
      Développement personnel
      Promouvoir la diversité, l'équité et l'inclusion
      Vente
      Chercher un emploi
      Créer un sentiment d'appartenance
      Renforcer la sécurité psychologique
      S'adapter au changement
      Exercer une influence
      Apprendre à s'adapter
      Persuader efficacement
      Oser se montrer vulnérable
      Communiquer de façon inclusive
      Développer son image de marque
      Raconter des histoires convaincantes
      Faire preuve d’authenticité
      Construire une culture inclusive
      Pratiquer le Servant Leadership
      Diriger de façon inclusive