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The Power of Customer Experience
Book

The Power of Customer Experience

How to Use Customer-centricity to Drive Sales and Profitability

Kogan Page, 2021 plus...


Editorial Rating

7

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Brands that correctly interpret and respond to shifting consumer behavior will thrive; those who cannot, will fail, says consumer rights advocate Martin Newman. In this helpful book, he urges you to place purpose above profit, and explains why the most disruptive and successful companies put people at the center of everything they do. From catering to consumers disillusioned with material goods to averting disaster, Newman’s guardedly optimistic and comprehensive advice will allow your organization to build a loyal customer base.

Take-Aways

  • Purpose-driven customer-centric brands build loyal fans.
  • Conscious consumers value experiences over material goods.
  • Brands that failed to retain customers shared eight fatal flaws.

About the Author

Consumer rights advocate Martin Newman founded www.customerserviceaction.com and www.thecustomerfirstgroup.com.


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