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Twelve and a Half
A review of

Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

Gary Vaynerchuk • HarperBusiness • 2021
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Own Your Emotions

by David Meyer

Best-selling entrepreneur Gary Vaynerchuk explains how to sharpen your emotional traits for a calmer, more joyous and fulfilling life.

In this surprisingly – given the source – inspirational volume, entrepreneur and prolific best-selling author Gary Vaynerchuk stresses the importance of emotional intelligence (EQ) for business success. He outlines the essential ingredients of EQ and explains how you can develop and leverage them.

For example, he says that honing your self-awareness helps you identify your emotional strengths as well as your “halves” – your underdeveloped, but still attainable emotional skills. Vaynerchuk makes his usual enthusiastic, convincing case for how these attributes fuel long-term business success. He sweetens his lessons with many personal anecdotes, most of which concern his own emotional lapses, regrets and progress to greater awareness and emotional maturity.

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