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Video Marketing
Book

Video Marketing

Create Engaging Video Campaigns to Drive Brand Growth and Sales

Kogan Page, 2021 plus...


Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

In 2022, video content will drive over 80% of business and consumer IP traffic. Former BBC documentary producer and director Jon Mowat says you can leverage the power of video on a minimal budget. The secret, he says, lies in using storytelling to appeal to audience emotions and rationality. Learn how you can create long-term brand growth and hit short-term sales targets by strategically embracing visual narrative and improving your video production skills. 

Take-Aways

  • Video content inundates consumers every minute. Make yours stand out.
  • Evolutionary psychology explains the power of emotional narratives.
  • Marketers reach short- and long-term goals with four different types of content.

About the Author

Managing director at the UK video marketing agency Hurricane Media Jon Mowat is a video strategy expert, public speaker and award-winning content creator.


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