Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Philip Kotler, et.al., Wiley, 2016-12-05
ISBN :9781119341208Langue : Anglais
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En cours d'évaluation5 avril 2017
Sélectionné5 avril 2017
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Terminé et publié en ligne24 octobre 2017