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Scott M. Davis

9 Livro

Lições dos Titãs

O que as empresas da nova economia podem aprender com as gigantes corporativas para impulsionar o sucesso sustentável
Scott M. Davis et al.
McGraw-Hill, 2020
9 Book

Lessons from the Titans

What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
Scott M. Davis et al.
McGraw-Hill, 2020
7 Book

The Shift

The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
Scott M. Davis
Jossey-Bass, 2009
8 Book

Brand Asset Management

Driving Profitable Growth Through Your Brands
Scott M. Davis
Jossey-Bass, 2000