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Jonah Berger
9
Livro
Palavras Mágicas
O que dizer – e como dizer – para conquistar o sucesso
Jonah Berger
HarperCollins Brasil, 2023
8
Book
Magic Words
What to Say to Get Your Way
Jonah Berger
HarperBusiness, 2023
7
Article
How to Change Anyone’s Mind
People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way.
Jonah Berger
The Wall Street Journal, 2020
9
Book
Invisible Influence
The Hidden Forces that Shape Behavior
Jonah Berger
Simon & Schuster, 2016
7
Book
Contagious
Why Things Catch On
Jonah Berger
Simon & Schuster, 2013