Denise Lee Yohn
Fusão
Como a integração da marca e da cultura energiza as maiores empresas do mundo
Nicholas Brealey Publishing, 2018
Fusion
How Integrating Brand and Culture Powers the World’s Greatest Companies
Nicholas Brealey Publishing, 2018
What Great Brands Do
The Seven Brand-Building Principles that Separate the Best from the Rest
Jossey-Bass, 2014
