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David A. Aaker

Summaries

Relevância de Marca
Livro

David A. Aaker

Relevância de Marca

Como deixar seus concorrentes para trás
Brand Relevance
Book

David A. Aaker

Brand Relevance

Making Competitors Irrelevant
Managing Brand Equity
Book

David A. Aaker

Managing Brand Equity

Capitalizing on the Value of a Brand Name
Brand Leadership
Book

David A. Aaker and Erich Joachimsthaler

Brand Leadership

Building Assets in the Information Society