Resumos – Paramount Market Publishing

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Bill Walker

A Guidebook for CEOs and Public Relations Professionals

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

Miriam Muléy

The Power of Women of All Colors – Latina, Black, and Asian

Nadine O. Vogel and Cindy Brown

Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce

Dan Herman

The Alternative Guide to Competitive Strategy, Marketing, and Branding

David R. Morse

Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Tim Coffey et al.

Juan Faura

Exploring Perceptions and Facing Realities

Judith Langer

Focus Groups from a Moderator's Point of View