Resumos – Paramount Market Publishing

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Bill Walker

A Guidebook for CEOs and Public Relations Professionals

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

Dan Herman

The Alternative Guide to Competitive Strategy, Marketing, and Branding

David R. Morse

Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Tim Coffey et al.

Juan Faura

Exploring Perceptions and Facing Realities

Judith Langer

Focus Groups from a Moderator's Point of View